ONE OF PHILLY'S TOP RATED RESTAURANTS IS MAKING A LOT OF NOISE ON BROAD STREET—and we're helping them make it happen.
We built a visual identity for SOUTH that pulls inspiration from hatch print posters of southern jazz, soul and motown artists. Curated by music industry veterans, SOUTH serves up national acts on the regular, with amazing southern food to boot.
After creating the building blocks, we then applied it to all their communications channels.
Once the design aesthetic and art direction was established, we had a blueprint to build marketing materials for website properties and social campaigns.